Overview
Driving global change with world-leading advocacy that transforms lives
Campaign Performance
Top campaigns by selected metric
Spend by Objective
Budget allocation across campaign types
📡 Campaign Performance Snapshot
Reach & Awareness Summary
Weekly Spend & Reach Trend
5-week trajectory across all campaigns — estimated from billing history
Total Spend (AUD)
Total Reach
Leads
Impressions by Campaign — Full Account
Current Week · All Campaigns
🎯 Lead Generation & Conversion
Results by Campaign
Facebook + LinkedIn lead gen campaigns
CPL Comparison
CPL by platform — current week
Lead Gen Campaigns
📡 Reach & Awareness
Reach by Campaign Segment
Individual campaign reach figures
CPM by Campaign
Cost per 1,000 impressions
Awareness Campaigns
📋 All Campaigns
| Campaign | Type | Status | Spend | Impressions | Reach | Frequency | CPM | Results | Cost/Result | Clarity Signal |
|---|
⚠️ User Friction Signals
Landing page UX indicators — lower is always better
⚡ Page Performance (Core Web Vitals)
Traffic Sources
Top referrers this week
Browser Breakdown
Sessions by browser type
💡 Landing Page Recommendations
🔥 Click Heatmap & Scroll Depth
thatsmining.com.au homepage — Mobile tap data · Apr 23–29, 2026 · 974 total taps across 11,521 page views
50% drop-off
90% drop-off
Normal Clicks
Dead Clicks (non-interactive)
Rage Clicks
974 total taps
Top Click Zones
Ranked by mobile taps · Apr 23–29
Scroll Distribution
est. 27.51% avg
⚠ Synthesised from avg scroll depth — upload daily distribution data for exact curve
Click Type Breakdown
Share of all, dead, and rage taps
Smart Events
Meaningful user actions this week